Advertising
The Advertising Program from Yellow Cab NYC is the easiest and most cost-effective way to promote your message while keeping within the limits of nearly any advertising budget. Yellow Cab has an impressive fleet of taxis in service throughout New York City and countless people on a continual basis see our signature bright-yellow vehicles. Taxi ads are constantly being presented to the public and succeed in broadcasting your message where other forms of media may fail.
WHY TAXI MEDIA IN NEW YORK?
- Taxi Media allows advertisers to dominate the densely populated island of Manhattan; Yellow Cabs spend 85% of their time in this area.
- Taxis are not zoned out of heavy traffic areas like as Park Avenue, Fifth Avenue, Midtown and the Financial District.
- New York is “hail” city which means taxi media goes where the people are.
- Taxi-top advertising delivers one of the lowest cost per thousand [CPM] impression of all major media
- Unlike buses Yellow Cabs are not limited to mainstream routes and they do not stop running at night, weekends or on holidays.
- The taxi medium is suitable for national and local advertisers alike as it consistently achieves a lower cost per impression than most other media
- Our ads are constantly on the move, day or night, and unlike some other types of outdoor advertising they’re presented at eye-level
- Taxi ads are seen close to point-of-sale, when consumers are shopping and in the mood to buy
MARKET FACTS
NEW YORK is the undisputed capital of the business world and the number one media market in the nation. A global leader in commerce and culture, it is the world’s most intriguing and diverse city, offering the highest effective buying income in the country. With one million airline flights offered to New York per year, advertising can easily tap into the enormous business and tourist segments of this market. New York City is home to a demographic population of approximately 8.2 million people who indulge in the bright lights of Broadway, the Empire State Building, Rockefeller Center, Madison Square Garden, Central Park and Wall Street. The city’s landmarks are visited by millions of natives, businessmen and tourists daily. New York’s streets are flooded with vehicular and pedestrian traffic day and night.
ADVERTISING RATES
Monthly Taxi Top Ad Rates
1000+ cabs = $325 per taxi
